Jungle cruise skipper movie#

No matter what social or digital channel you turned to, red carpet coverage was there. Throughout the week, we found ways to tell stories only we could tell.Īnother core strategy was to create a robust communication plan that would capture any audience. We continued this idea of exclusive perspectives when capturing behind the scenes of the red carpet being prepared in the morning by Disney cast members which alone brought in just shy of half a million views on TikTok and the arrival of the film stars (by Jungle Cruise boat of course) to the tune of over 1.8 million views. The moment was not only a bucket-list for many, to walk among stars like Dwayne Johnson, Emily Blunt and more, but gave a unique POV no news outlet, blogger, or reporter could ever get. A key component to this was having Disneyland skippers document their experience of walking down the red carpet.

We also relied upon our unique ability to capture content no one else could get. For each platform we had a separate strategy to reach our employee focused audience and beyond. It takes a unique voice to connect on TikTok, as opposed to Instagram or YouTube. Identifying and utilizing voices that were appropriate for different platforms was a core pillar of our digital strategy. We turned to a multiplatform approach to share the excitement of the Jungle Cruise World Premiere with the world. How do you connect employees all around the world to feel part of an event taking place one night in Anaheim, California? Simple, #Disne圜astLife. In addition, we hoped to add a 50K video views across our two employee focused Instagram accounts and surpass an internal benchmark of 50K views per TikTok video. We hoped to drive an engagement rate above 4% and drive at least a million impressions across all social channels.

Jungle cruise skipper movie#

From having active Jungle Cruise skippers walk the red carpet and talk to press, to hosting special movie screenings for employees, the goal of this campaign was to make all our employees feel like they were truly part of a blockbuster movie world premiere. Nothing is more “Hollywood” than a movie premiere at Disneyland, and what better way to celebrate and recognize those who helped inspire aspects of the film than by launching an employee focused campaign that put Disney cast members front and center in the festivities.